Visual Communication for Open Day

For Dr. Castricini, an orthopedic specialist in shoulder issues, I developed a series of promotional materials to advertise an open day for patients. The project included the creation of a flyer to be distributed in key facilities and outpatient clinics, along with a compact flyer containing essential information and the doctor’s contact details, distributed during the open day and at other events.

I maintained strong visual consistency across all materials by selecting specific images focused on the shoulder and using a uniform color palette to reinforce the visual message. The goal was to ensure that patients could easily identify Dr. Castricini’s specialization, enhancing the effectiveness of the communication.