Brand Identity for Freelance Developer

In this project, I collaborated with a freelance web developer and IT support specialist to create a visual identity that best represents his work.

During the brainstorming session with the client, we discussed the importance of visually referencing the world of web development. After exploring various ideas, we decided to incorporate an angle bracket as the defining element of the logo, an immediate symbol of the software development field.

The result is a minimalist yet impactful logo: a clean graphic mark that merges technology and professionalism, emphasizing the technical nature of the client’s work.

For the business card, we chose to use the green logo on a black background, creating a strong and sophisticated contrast, ideal for conveying professionalism, reliability, and a highly technical approach.